In this E-Book we present six metrics that can help translate your digital marketing activities into a language more convincing to external departments and your Executive Management team, as well as the tools to deliver the best results.

This E-Book will:

  1. Show you how to calculate metrics like Return on Influence & Marketing Percent of Customer Acquisitions
  2. Discuss the difference between warm metrics and cold metrics
  3. Explain how to use metrics to boost your marketing effectiveness
  4. Share customer engagement tips and how to determine a lead’s quality
Screenshot of Important Marketing Metrics eBook by SF AppWorks
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