1. Used Lean Methodology to test a concept, then build an MVP.
  2. Learned after launch that the app we built served a much different audience than the one we initially planned for.
  3. Made some small tweaks to our app store page and saw our conversion rate go from 20% to 66%.
  4. Won a W3 Silver Award in 2015 (though we’re still not sure if that’s actually impressive or not).
Screenshot of SportMe iOS App created by SF AppWorks
Screenshot of SportMe iOS App by SF AppWorks


Since SportMe launched, we’ve been obsessing over the analytics and testing new ideas out in the hopes of increasing two key metrics: Downloads and Active Users. In this case study we explain how we weigh product decisions, and what we think led us to double our downloads and triple our monthly active users from Q1 to Q2.
SportMe iOS App created by SF AppWorks Runners
Outdoors Running with SportMe iOS App by SF AppWorks
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