Ads are everywhere. We see them the minute we wake up until the moment we go to bed. This has been made easier since we are always connected through our smartphones and computers. Traditionally, we have consumed our ads through television, print, email, signage, etc. In addition, we’ve seen new platforms like Snapchat, Youtube, and Facebook who have become a hotbed for marketers.

This will be the beginning of a small series that will focus on different social media platforms and how they use native ads. More specifically, it will talk about how effective they are able to target a Millennial audience and what and what does not work for each of these.

Rethinking ads with social media platforms by SF AppWorks
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