Not many business owners may acknowledge this, but the truth is, just because your website is built, it will never be done. In other words, improving your website is an ongoing process and the first to notice your optimization efforts will be your website visitor.
Remember that animation you added to your website a few months ago? It may have been breathtaking at that time, but at the pace this industry is moving, it may be frustrating your visitors now instead of entertaining them like it used to.
Simple Ways to Make Your Website Stand Out
Ok, so your website will always be a work in progress, but as long as you have the right tools to make it stand out, everything will be a breeze. Kidding.
Here are five tool you can use to prevent your website to be lost in a sea of other websites:
The cornerstone of every great website is it’s well crafted and ideally widely consumed content. The best way to ensure your content is staying afloat is to track how many people are clicking and sharing it. BuzzSumo allows you to do all of that, but it takes it a step further. By pasting the URL of any content, BuzzSumo allows you to see how your competitor’s content is doing. It essentially lets you see behind enemy lines. BuzzSumo offers analytics on social media platforms including Facebook, Linkedin, Twitter, Pintrest, and Google+.
Their new Pro edition has more features, like content alerts and Content Analysis Reports, to give you more reliable metrics for your content marketing plan.
Talk about getting an edge on the competition.
Wireframing is an important preliminary process when you’re building a website, one that lets you sketch out a blueprint for how you want your site to look and function before any code is written. Balsamiq is a wireframing tool that allows the builder to be more iterative and collaborative, offering mockups that can be tweaked as ideas change.
There are a plethora of reasons why responsive web design is imperative. 91% of US adults own a mobile phone, and nearly half of consumers say they won’t return to a site if it doesn’t load properly on their phone. And with software like Webflow and Froont making responsive design accessible to people who can’t code, it’s become the way of the future. Screenfly allows you to test your site on nearly every mobile, tablet, and desktop platform.
Efficient management of social media can be the difference between a lead and a customer. Part of that management is consistent presence on all social media fronts. Buffer allows you to schedule a post by simply dropping the content you wish to share into its interface where it will then post throughout that day. It also offers analytics so you can adjust your social media campaign as necessary.
Need help with making your website stand out?
SF AppWorks can help you discover the optimal strategy for your website. We will discuss your current goals and challenges and suggest how we can help you find the right software solutions to improve user experience.
For more tips on digital marketing and supporting metrics check out our Ebook, “6 Important Marketing Metrics to Show Campaign Effectiveness.”