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David Calbert May 27, 2015 10:42:00 PM 2 min read

How to Speed Up Your Website’s Load Time | SF AppWorks

The load time of your website may seem trivial when you consider all other elements that are needed to make a site perform optimally. But your excellent design, digital content and services are meaningless if they take too long to load for the user. 57% of online users will abandon a site after waiting 3 seconds for the page to load, and 80% of those people will not return to the site for a second attempt. Amazon reported in 2006 that for every 100ms increase in load time, their sales decreased by 1%.


These stats should stagger you. But not to fret, there are many solutions to this problem. We’ll list a few primary areas you should be paying attention to in order for your site to load as fast as it can.




1. Optimize Your Images


If images are not in the right format or size, they can really slow down your site. JPEG or PNG are the best options for format. For size, you need to crop it relative to the dimensions of your webpage. Don’t put a 2000px wide image on a 570px wide page.


2. Minimize HTTP Requests


Most of a websites load time is spend downloading all the disparate parts of the page. If your site has lots of images, Flash video, style sheets, etc. it will take longer to load. You should streamline these elements as much as possible by combining CSS files, merging JavaScript files, and combining images in data sprites.


3. Eliminate 404 Errors


Make sure you don’t have any missing files or broken links during the rendering of your web pages, as 404 HTTP errors cause the load time to drag in a serious way.


4. Enable Browser Caching


By enabling browser caching, elements of the webpage are stored on the user’s hard drive so that when they visit it again, there’s no need to send another HTTP request to the server. This helps ensuring that things like images and data like cookies don’t slow down your load time.


5. Enable Compression and Limit Social Sharing Buttons


If you have large webpages or high quality content, it’s important to compress, or zip, them in order to reduce the bandwidth of your page.


Most social sharing buttons use JavaScript, which can negatively affect performance. Also social media site outages can significantly impact the website speed pages with social share buttons for the malfunctioning social site.


To ensure that your website is functioning at its optimum level, it’s a good idea to hire a professional to conduct an audit of your website.