In these technological times, website performance is of the utmost importance. Many potential customers and clients look to your company’s website as the first stop in seeking out information. Also, when using search engines it is important that your business is displayed when potential clients enter keywords that relate to your business. All the aspects of your website are very important to a potential client. You should be looking to maintain peak levels for your website’s performance in terms of search engine optimization, load times, and load capacity to name a few aspects. These website features will enhance your business’s marketability and increase traffic to your site, which in turn will increase business and revenue.
Search Engine Optimization (SEO)
SEO is one of the most important aspects to be considered when setting up a website. This feature makes your website easy for potential clients and for the automatic search engines to find and understand your site. SEO helps both the user and search engine understand what your page is all about, and find your page when these terms are queried. Search Engine Optimization may cost you initially, but it is a solid investment. The point of a website is to stimulate traffic. SEO helps your website come up quicker when certain keywords are included. It is said that the top 3 sites on any search engine will get the most clicks. So much money is left out of your pocket by just not being in a good place for people to find you. Plus, your website is there to do business at all times, even as you sleep. Combined with other marketing tools, SEO may be the most important feature of today’s business. However, SEO is an ongoing practice not a one and done task. You will need to continue creating and releasing new content with fresh links on new pages and track your keyword performance to ensure continued search engine optimization. SEO is an investment that varies in pricing, considering factors such as how many clicks you are looking to add. Invest wisely, and this will lead to a boom in your business.
When it comes to your business website, speed is also very important. Load times thoroughly effect the website performance and in turn your business. In this day and age of “microwave” information, people want their information in a timely matter. Though your site may have a great design, great functionality, and great content, it will still lose potential clients if it is slower than similar sites. Also, when search engines are rating websites, they take the time the page needs to load into consideration. You must also consider mobile users, and the speed of their loading time, as many users are taking to mobile devices more frequently. Speed is extremely important, especially to an ecommerce website. The load time should be considered and monitored not just at website launch but as each new page is added to ensure continued optimization. It is also very important that your website has the bandwidth to transfer the amount of data required for your website. If your bandwidth for your website is not a consideration, then many users will be unable to effectively use your website.
Continued Social Engagement
Social engagment is a continuous program. You can’t just launch a blog or post to your social media channels once and call it a day. It is important to constatnly engage with your audience by producting and sharing new content. It is also equally as important to respond to customers who are interacting with your content either direclty on your website, through email contact or on your social channels. Whether these comments are positive or negative, it is important to monitor and respond to your customers. The purpose of social media and content marketing is to gain a closer relationship with your end users so it is vitally important that once you open the dialogue you continue to cultivate it. In addition to promoting positive customer relationships, creating and publishing content will help you establish your business’ reputation and legitimize your expertise.
If you are not an expert in the area of website enhancement and optimization, it may be in your best interest to find someone who is. Consider how much money this will save or make your business. A website performance audit is an independent analysis of your site, and looks at many key indicators regarding your website’s performance. You can get a Front-end or Back-end audit for your website. Front-end audits, which are more common. These audits will baseline performance benchmarks, analize of each web page, and provide an overall executive summary with recommendations for optimizing your site. A Back-end audit will look at server setup, SQL query efficiency, Content Management System and module configuration, and give recommendations as well. Consider investing in a business website audit and stop leaving money on the table. Keep your website optimal, as it is your best employee available 24/7.