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A CASE STUDY
/ HUMANA

Making healthcare more accessible means improving more lives. 

THE CHALLENGE

Preventive care reduces healthcare costs. Preventive care is also often the easiest to forget. Humana, one of The Big Five Health Insurers in the USA, wanted to make it easier for its clients to maintain their health via timely check-ups, screenings, and other preventive care procedures.

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Humana x SF AppWorks

To solve this problem, we built Humana’s multi-channel nudge engine to smartly remind people to get regular preventative treatments. This initial engagement turned into a multiyear partnership. We have been working on generating richer member profiles to help Humana support its members every step of the way: from preventative health to treatment to the management of chronic health conditions.

Services provided:

  • Technology consulting (architecture and roadmap planning)
  • Custom software development
  • Quality assurance testing
  • On-going maintenance and infrastructure monitoring

FEATURES

1
A NUDGE ENGINE An automated platform for healthcare providers to send timely, personalized, and relevant advice and reminders to get preventative treatments and help patients stay on top of their health goals.
2
Multi-Channel Member Engagement Go where your customers are. Smart reminders about preventative treatments are sent via email, text messages, phone, or however members prefer to receive them.
3
DATA-RICH MEMBER PROFILES Tailoring health conditions management techniques to member's motivations and lifestyle helps introduce positive behavioral change. We built tools to collect these data points and use them to create custom tracks for improving behavior habits and taking control of chronic health conditions.
4
CARD-SORTING Understanding what motivates members' lifestyles allows healthcare providers to offer wellness and chronic conditions management techniques that have a better chance to stick. We used our proprietary  card-sorting experience to collect information about personal motivators and challenges. 

SUCCESS

Today, the nudge engine and rich patient profiles are a part of Humana's services dedicated to preventative care, increasing medication adherence and fighting diabetes, heart & lung diseases, RA & inflammatory diseases and cancers.  

 

WHAT ELSE WE DO IN THE DIGITAL HEALTHCARE

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LET'S BUILD SOMETHING TOGETHER

Whether you need early-stage technical consulting, re-engineering or optimization of existing technologies, or something in-between, the first step is an intro call. 

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