SF APPWORKS CASE STUDYAARP
Building a fun, interactive, easy-to-use Digital Hub for AARP
LIFE'S GREATEST JOURNEY IS JUST A FEW CLICKS AWAY
When LifeReimagined.org was officially launched, it got coverage in publications including The Washington Post, Fast Company, and USA TODAY, among others. But better yet, in just one year, users increased from 150k to 1M, and are today on track to hit AARP’s goal of 1.8M.
A BEAUTIFUL SITE, BACKED BY TECHNO-BRAWN
Our work began with front and back end architecture design.We employed SMART technology to build daily user activities, like quizzes, journal entries, and “Mad Libs”-type games. This allowed for effortless user movement through six distinct phases coined by AARP: Reflect, Connect, Explore, Choose, Repack, and Act. Best of all, the technology could “remember” and build upon each phase every time a user visited the site.