SF APPWORKS CASE STUDYStarbucks & Powermat
Wireless Charging with Your Starbucks Latte
POWER ANGELS AND MY STARBUCKS REWARDS
The first 3,000 MSR Gold members in each geography who clicked over to Powermat.com could register to receive a free charging ring.
“SF AppWorks’s design-sensitive programming, responsive coding, and development work acts as a fluid and clean vessel for our unique Moxie Method designs. Our work with Powermat is a testament to how, when our teams join forces, we create engaging programs and delightful experiences that exceed what our clients thought was possible.”
-Omer Malchin, CEO, Moxie Method
LIFE AT “100%”
When the free rings were gone, the site seamlessly “switched over” to offer qualifying members a special discount code on a purchase made on Powermat.com. The MSR emails generated an astounding click-thru rate, leading to significant increases in both e-commerce sales and Powermat mobile app downloads.
Today, we can find people charging their phones wirelessly from Los Angeles to Boston to London at more than 1,400 Starbucks locations Eighty-six percent of monthly Powermat.com traffic in new users, no doubt attributed to the success of Starbucks rollout.