![vectorial image representing a Golden Globes case study - website redesign](https://19495805.fs1.hubspotusercontent-na1.net/hub/19495805/hubfs/vectorial%20image%20representing%20a%20Golden%20Globes%20case%20study%20-%20website%20redesign.png?width=300&name=vectorial%20image%20representing%20a%20Golden%20Globes%20case%20study%20-%20website%20redesign.png)
A CASE STUDY
/ GOLDEN GLOBES
We love working on fresh concepts, ideas and technologies that break industry standards and generate online traction.
![puzzle icon (2) puzzle icon (2)](https://www.sfappworks.com/hubfs/puzzle%20icon%20(2).png)
THE CHALLENGE
Nearly 20 million people tune in each year to watch the Golden Globes awards ceremony. But the organization had a big problem with its website. The most glaring issue was that, for three years in a row, the website had crashed during the award ceremony. The system, which was built on soon to be retired Drupal 6, was outdated and couldn’t handle a high volume of users.
FEATURES
![Watch parts as a concept of website revamp and optimization](https://19495805.fs1.hubspotusercontent-na1.net/hub/19495805/hubfs/Screen%20Shot%202023-01-25%20at%202.02.34%20PM.png?width=300&name=Screen%20Shot%202023-01-25%20at%202.02.34%20PM.png)
DRUPAL OPTIMIZATION
DRUPAL OPTIMIZATION
To ensure an outdated system met performance expectations during an event preceding our rebuild, we tweaked code & database querying, enabled caching at multiple levels & utilized a CDN to deliver assets localized per region.
![image representing speed (2)](https://19495805.fs1.hubspotusercontent-na1.net/hub/19495805/hubfs/image%20representing%20%20speed%20(2).jpg?width=300&name=image%20representing%20%20speed%20(2).jpg)
REBUILD: SPEED & SCALABILITY
REBUILD: SPEED & SCALABILITY
We took a modern approach to building dynamic sites: decoupling. By removing & autonomizing the front & back ends, we were able to isolate responsibilities, thus strengthening the entire system.
![abstract background, as a concept of website development case study](https://19495805.fs1.hubspotusercontent-na1.net/hub/19495805/hubfs/Screen%20Shot%202023-01-25%20at%201.58.39%20PM.png?width=300&name=Screen%20Shot%202023-01-25%20at%201.58.39%20PM.png)
INCREASED VISIBILITY, PERFORMANCE, SEO
INCREASED VISIBILITY, PERFORMANCE, SEO
Our build supported proper organization of keywords, a site map for efficient discoverability of links, immediate crawling by Google Console of fresh live pages, and a Google Insights integration.
QA & TESTING
In consistency with our rigorous quality assurance process, we provided ongoing support during the Golden Globes event, testing cross-browser, platform device compatibility, performance load and scalability, visual display automation, and user experience.
![compass icon (5) compass icon (5)](https://www.sfappworks.com/hs-fs/hubfs/compass%20icon%20(5).png?width=1748&height=1240&name=compass%20icon%20(5).png)
![golden globes mockup (2) golden globes mockup (2)](https://www.sfappworks.com/hubfs/golden%20globes%20mockup%20(2).png)
SUCCESS
We optimized the existing system to survive the 2021 Golden Globes and rebuilt a highly trafficked website to be scalable and fast.
The Golden Globes team ended up with a blazing fast, super scalable website—shining in the eyes of Google's search algorithms with improved performance and increased web traffic.