A CASE STUDY / GOLDEN GLOBES

We love working on fresh concepts, ideas and technologies that break industry standards and generate online traction. 

THE CHALLENGE

Nearly 20 million people tune in each year to watch the Golden Globes awards ceremony. But the organization had a big problem with its website.  The most glaring issue was that, for three years in a row, the website had crashed during the award ceremony. The system, which was built on soon to be retired Drupal 6, was outdated and couldn’t handle a high volume of users. 

 
1
SCALABLE DRUPAL OPTIMIZATION

To ensure an outdated system met performance expectations during an event preceding our rebuild, we tweaked code and database querying, enabled caching at multiple levels, and utilized a CDN to deliver assets localized per region. 

2
REBUILD: SPEED & SCALABILITY We took a modern approach to building dynamic sites: decoupling. By removing and autonomizing the front and back ends, we were able to isolate responsibilities, thus strengthening the entire system.
3
INCREASED VISIBILITY, PERFORMANCE, SEO

Our build supported proper organization of keywords, a site map for efficient discoverability of links, immediate crawling by Google Console of fresh live pages, and a Google Insights integration to ensure correct SEO implementation.

 

QA & TESTING

In consistency with our rigorous quality assurance process, we provided ongoing support during the Golden Globes event, testing cross-browser, platform device compatibility, performance load and scalability, visual display automation, and user experience.

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SUCCESS

We optimized the existing system to survive the 2021 Golden Globes and rebuilt a highly trafficked website to be scalable and fast.

 The Golden Globes team ended up with a blazing fast, super scalable website—shining in the eyes of Google's search algorithms with improved performance and increased web traffic.
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LET'S BUILD SOMETHING TOGETHER

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