A CASE STUDY / SPORTME
We love working on fresh concepts, ideas and technologies that break industry standards and generate online traction.
MARATHON TRAINING GOES MOBILESportMe Marathon Trainer app is a training company that combines AI training algorithms with live expert consultations to create an interactive and coach-driven draining experience.
Feature that tracks run route and distance using GPS, then records mileage data to train and update plan algorithm.
A tool to assess runner's speed, distance covered, and progress against previous runs.
Personalized training plans are designed individually based on runner's fitness level and schedule, adjusting automatically based on progress.
CHALLENGESSince SportMe launched, we’ve been obsessing over the analytics and testing new ideas out in the hopes of increasing two key metrics: Downloads and Active Users. In this case study we explain how we weigh product decisions, and what we think led us to double our downloads and triple our monthly active users from Q1 to Q2.
RESULTSWith each run that you log, SportMe analyzes your progress and makes adjustments to your training plan. With extensive user research and carefully calculated product decisions, we were able to double our downloads and triple our monthly active users from Q1 to Q2.