A CASE STUDY
/ WEST ELM
We love working on fresh concepts, ideas and technologies that break industry standards and generate online traction.
West Elm needed a more efficient user experience on its mobile site. They wanted something faster, with complex features enabling customers to imagine, curate, and execute a vision for their interior spaces.
West Elm x SF AppWorks
We joined forces with West Elm's innovation team to modernize the experience of furniture selection. We collaborated with expert designer Robert Carl to develop a platform meant to enhance several layers of the customer experience.
- Progressive web app
- AI-powered Pinterest Plug-in
- VR / AR
SUCCESSWe used Google’s Progressive Web Technology to create a web experience that loads with the speed and fluidity of a native application. West Elm's team was so thrilled with the results that they extended our engagement to integrate the technology into their main website. Our work on this project was featured by Google and Fast Company.