![west elm hero image (7) (1)](https://19495805.fs1.hubspotusercontent-na1.net/hub/19495805/hubfs/west%20elm%20hero%20image%20(7)%20(1).png?width=300&name=west%20elm%20hero%20image%20(7)%20(1).png)
A CASE STUDY
/ WEST ELM
We love working on fresh concepts, ideas and technologies that break industry standards and generate online traction.
THE CHALLENGE
West Elm needed a more efficient user experience on its mobile site. They wanted something faster, with complex features enabling customers to imagine, curate, and execute a vision for their interior spaces.
![web application, vectorial image](https://19495805.fs1.hubspotusercontent-na1.net/hub/19495805/hubfs/Screen_Shot_2022-06-16_at_8.21.55_PM-removebg-preview.png?width=300&name=Screen_Shot_2022-06-16_at_8.21.55_PM-removebg-preview.png)
West Elm x SF AppWorks
We joined forces with West Elm's innovation team to modernize the experience of furniture selection. We collaborated with expert designer Robert Carl to develop a platform meant to enhance several layers of the customer experience.
- Progressive web app
- AI-powered Pinterest Plug-in
- VR / AR
- Chatbot
WEST ELM METRICS
FEATURES
SUCCESS
We used Google’s Progressive Web Technology to create a web experience that loads with the speed and fluidity of a native application. West Elm's team was so thrilled with the results that they extended our engagement to integrate the technology into their main website.
⭐ Our work on this project was featured by Google and Fast Company.
![west elm project mockup, as a concept of software development project](https://f.hubspotusercontent00.net/hub/19495805/hubfs/Untitled_design_-_2021-08-12T072444.338-removebg-preview.png?width=300&name=Untitled_design_-_2021-08-12T072444.338-removebg-preview.png)
![danwhite-removebg-preview](https://f.hubspotusercontent00.net/hub/19495805/hubfs/danwhite-removebg-preview.png?width=70&name=danwhite-removebg-preview.png 1x, https://f.hubspotusercontent00.net/hub/19495805/hubfs/danwhite-removebg-preview.png?width=105&name=danwhite-removebg-preview.png 1.5x)
GET THE FULL CASE STUDY