A CASE STUDY
/ WEST ELM
We love working on fresh concepts, ideas and technologies that break industry standards and generate online traction.
West Elm needed a more efficient user experience on its mobile site. They wanted something faster, with complex features enabling customers to imagine, curate, and execute a vision for their interior spaces.
West Elm x SF AppWorks
We joined forces with West Elm's innovation team to modernize the experience of furniture selection. We collaborated with expert designer Robert Carl to develop a platform meant to enhance several layers of the customer experience.
- Progressive web app
- AI-powered Pinterest Plug-in
- VR / AR
We used Google’s Progressive Web Technology to create a web experience that loads with the speed and fluidity of a native application. West Elm's team was so thrilled with the results that they extended our engagement to integrate the technology into their main website.
⭐ Our work on this project was featured by Google and Fast Company.
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