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A CASE STUDY
/ WEST ELM

⭐ featured by Google and Fast Company

We love working on fresh concepts, ideas and technologies that break industry standards and generate online traction. 

 

THE CHALLENGE

West Elm needed a more efficient user experience on its mobile site. They wanted something faster, with complex features enabling customers to imagine, curate, and execute a vision for their interior spaces.

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West Elm x SF AppWorks

We joined forces with West Elm's innovation team to modernize the experience of furniture selection. We collaborated with expert designer Robert Carl to develop a platform meant to enhance several layers of the customer experience.

  • Progressive web app
  • AI-powered Pinterest Plug-in
  • VR / AR
  • Chatbot

FEATURES

1
THE GUIDED SHOP A feature able to learn about a user’s needs, budget, and personal style. We could render this data to create a custom showroom where the shopper could filter products, view details, and add directly to cart.
2
3D FABRIC VIEWER A way of enabling users to have a near tangible close-up of the fabric options they were considering. More than a standard zoom, this tool could rotate visuals in 3D for texture perception. 
3
PINTEREST STYLE GUIDE An AI-powered Pinterest plug-in, solving for the question: how does vision translate to experience in shopping? Shoppers could copy and paste a link to their inspiration boards, which would then be matched to similar products at West Elm.
4
AR SHOWROOM This feature helped shoppers visualize the size and scale of their prospective purchases in the context of their own homes. Upload a photo of the space you're styling for, generate 3D model of furniture piece, and place as desired.

SUCCESS

We used Google’s Progressive Web Technology to create a web experience that loads with the speed and fluidity of a native application. West Elm's team was so thrilled with the results that they extended our engagement to integrate the technology into their main website. Our work on this project was featured by Google and Fast Company.
west elm project mockup, as a concept of software development project

GET THE FULL CASE STUDY

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LET'S BUILD SOMETHING TOGETHER

Whether you need early-stage technical consulting, re-engineering or optimization of existing technologies, or something in-between, the first step is an intro call. 

WHAT'S YOUR IDEA?