Six Important Marketing Metrics to Show Campaign Effectiveness
SF APPWORKS RESOURCES · EBOOK
IN THIS E-BOOK WE PRESENT SIX METRICS THAT CAN HELP TRANSLATE YOUR DIGITAL MARKETING ACTIVITIES INTO A LANGUAGE MORE CONVINCING TO EXTERNAL DEPARTMENTS AND YOUR EXECUTIVE MANAGEMENT TEAM, AS WELL AS THE TOOLS TO DELIVER THE BEST RESULTS.
This E-Book will:
- Show you how to calculate metrics like Return on Influence & Marketing Percent of Customer Acquisitions
- Discuss the difference between warm metrics and cold metrics
- Explain how to use metrics to boost your marketing effectiveness
- Share customer engagement tips and how to determine a lead’s quality
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