Six Important Marketing Metrics to Show Campaign Effectiveness

SF APPWORKS RESOURCES · EBOOK

 
 
IN THIS E-BOOK WE PRESENT SIX METRICS THAT CAN HELP TRANSLATE YOUR DIGITAL MARKETING ACTIVITIES INTO A LANGUAGE MORE CONVINCING TO EXTERNAL DEPARTMENTS AND YOUR EXECUTIVE MANAGEMENT TEAM, AS WELL AS THE TOOLS TO DELIVER THE BEST RESULTS.

This E-Book will:

  1. Show you how to calculate metrics like Return on Influence & Marketing Percent of Customer Acquisitions
  2. Discuss the difference between warm metrics and cold metrics
  3. Explain how to use metrics to boost your marketing effectiveness
  4. Share customer engagement tips and how to determine a lead’s quality
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