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FROM THE LATEST ISSUE:
The hottest real estate market isn’t Austin or Miami -- it’s the link-in-bio...
“On Instagram, TikTok, and Twitter, the link-in-bio supply is low. As in, you only get one. So, naturally, the demand to develop this valuable slice of social media real estate is high. That’s why a bevy of startups -- led by the lion of link-in-bio, Linktree -- are transforming the humble link-in-bio into an interactive, customized, mobile-optimized hub. Influencers, content creators, and, increasingly, brands (like Red Bull, Nike, and The New York Times) are using these personalized “mini-sites” to include everything from product pages; to newsletter sign-ups; to NFT collections; to curated videos, photos, and music; to virtual tip jars. It’s all about funneling followers towards extra features and content…and, often, monetizing engagement, too. ”
The Wonder - 2022’s best tech events, Wordle’s elegant simplicity, and a product design playbook
The Wonder - The Next Great Thing podcast, Netflix’s A/B test love story, and AI vs. human design
The Wonder - The laws of UX, AI gets personal, and how you can help Ukraine
The Wonder - Yes to no-code, Tinder’s hot UX, and link-in-bio real estate
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